Publication detail
Implementation of brand on industrial products
ZDVIHALOVÁ, M. ONDRA, M. SOVJÁK, R.
Czech title
Využití identity značky na průmyslových výrocích
English title
Implementation of brand on industrial products
Type
conference paper
Language
en
Original abstract
Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company’s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.
Czech abstract
Identita značky je jednou z klíčových prvků v komunikaci mezi značkou a zákazníkem. V tomto článku budeme zkoumat, jak je identita značky realizována na několika průmyslových výrobcích od Zbrojovky Brno. Identita Zbrojovky je předávány především prostřednictvím různých log. Značky nesou jisté vlastnosti, které jsou snadno rozpoznatelné a nezměnily se v průběhu téměř 100 let historie firmy. Tyto vlastnosti mohou sloužit jako vodítka pro designéry, jak vytvořit silnou značku.
English abstract
Brand identity is one of the key elements in communication between brand and customer. In this article we examine how brand identity is implemented on several industrial products of Zbrojovka Brno. Brand of Zbrojovka is communicated mainly through variety of logos. They bear industrial characteristics which are easily recognizable and have not changed during company’s nearly 100 years history. These characteristics may be guides for designers how to create strong brand logo.
Keywords in English
brand, industrial product, logo, Zbrojovka
RIV year
2015
Released
09.09.2015
Publisher
Slovak University of Agriculture in Nitra
Location
Nitra, SK
ISBN
978-80-552-1377-4
Book
Book of Proseedings of 56th International Conference of Machine Design Departmens
Pages from–to
266–271
Pages count
6
BIBTEX
@inproceedings{BUT118006,
author="Markéta {Zdvihalová} and Martin {Ondra} and Richard {Sovják},
title="Implementation of brand on industrial products",
booktitle="Book of Proseedings of 56th International Conference of Machine Design Departmens",
year="2015",
month="September",
pages="266--271",
publisher="Slovak University of Agriculture in Nitra",
address="Nitra, SK",
isbn="978-80-552-1377-4"
}