Publication detail
Building up an image of small companies
ZVONEK, M.
Czech title
Budování image u malé firmy
English title
Building up an image of small companies
Type
book chapter
Language
cs
Original abstract
Úvaha o budování image u začínajících malých firem. Design – teorie – praxe.
Czech abstract
Úvaha o budování image u začínajících malých firem. Design – teorie – praxe.
English abstract
Contemplation of building up an image of starting new companies. Design – theory – practice.
Keywords in English
The development of a new product, image, design
RIV year
2006
Released
01.10.2006
Publisher
Professional Publishing, Praha
Location
FNK UTB Zlín
ISBN
80-7318-394-3
Book
Marketingové komunikace a image
Edition number
5
Pages from–to
116–119
Pages count
4
BIBTEX
@inbook{BUT55127,
author="Miroslav {Zvonek},
title="Budování image u malé firmy",
booktitle="Marketingové komunikace a image",
year="2006",
month="October",
pages="116--119",
publisher="Professional Publishing, Praha",
address="FNK UTB Zlín",
isbn="80-7318-394-3"
}